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Each product is made fresh to order. FREE Samples with All Orders!


SeelectTea has one of the largest selections of Flavors. SeelectTea is constantly on the look for new quality ingredients to add to our line of Flavor Without Diacetyl, Natural Flavors, Organic and Natural Food Color, Organic Flavors, TTB Approved Flavors and more!
Organic Flavors
Natural Flavors
Flavor Without Diacetyl
Organic and Natural Food Color
TTB Approved Flavors
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Select Tea has been producing flavors, flavor concentrates, natural flavors, organic flavors, and flavor drops for over 30 years. We specialize in custom made flavors for the food and beverage industry. Seelect Tea makes all of its natural flavors from scratch from our huge library of inventoried raw materials. We create custom flavors in our California facility the way our customers like them...fresh and on time! Some flavor companies produce their flavors well in advance of customer orders and store them on shelves for many months. At Seelect Tea, every customer flavor is made fresh - every time! We maintain a library of custom made flavors of over eight thousand varieties and it grows everyday. If you don't see the flavor you want, simply let us know and we’ll add it to our menu.

Natural flavors are made from plant materials so variations can occur from season to season. If you are interesting in purchasing a flavor to be used year round, let us know and we will tailor a plan to insure the least amount of variation from order to order.
SeelectTea flavors come in many styles, colors, forms, and concentrations. We encourage our customers to test the flavor and ask questions regarding the correct usage for your application.

Generally a good rule for initial usage is .25% and up. Remember natural flavor has an optimal usage and achieving that point is more art than science. For brisk sales and many years of satisfaction, never over flavor your application. Here are some basic rules for flavoring your product. Let’s say, for example, you’re trying to flavor some cookies or ice cream with vanilla extract or vanilla flavor. First, start with a small amount such as a .25% up to 1% of of your vanilla extract or flavor. Taste the vanilla flavor in the finished dough or ice cream. If the flavor tastes good and goes away after 3 to 5 seconds, then it’s perfect and you don't have to do anything more. (note: if this a baked product that has not been baked, you will need to add 10% more to compensate for the loss during baking). When making and freezing ice cream, it is possible the vanilla extract will become diluted due to the whipping of air into the product from the ice cream machine. You may need to add more vanilla extract to the ice cream mix. If at any time you experience a minty or medicinal taste on your palate, then you have over flavored your product. Also, if you find yourself burping the vanilla flavor an hour or more after you have eaten the finished product, then you have probably over flavored the product. The trick to making a product taste good is to give the customer only enough flavor to tease their taste buds. You never want to completely satisfy their tastes. A perfect flavoring makes a customer want the flavor over and over again. In this instance, vanilla is the desired taste bud memory. Creating that memory is what keeps them coming back for more!